Social Media Strategy
Social Media Strategy
What You Need to Know to Market Your Business and Build Your Community
Social media is one of the most essential pieces of any business's marketing strategy and can also be one of the most time-consuming. In this session, join Alexa Sibberson, with Tammeca Rochester of Harlem Cycle, as she takes us through exercises to efficiently infuse your social media strategy with your mission and leave with tools to streamline your content pillars and planning calendar.
Tools & Resources
Canva + Adobe Spark for content creation
Planoly, Later, Iconosquare for content planning
Quotes
“Social media is a great place to get feedback about what is working with your followers and what's not. We want to be agile with our strategy to make sure that we are listening and adapting to what our followers want.” - Alexa Sibberson