Social Media Strategy

What You Need to Know to Market Your Business and Build Your Community

Social media is one of the most essential pieces of any business's marketing strategy and can also be one of the most time-consuming. In this session, join Alexa Sibberson, with Tammeca Rochester of Harlem Cycle, as she takes us through exercises to efficiently infuse your social media strategy with your mission and leave with tools to streamline your content pillars and planning calendar.

Tools & Resources

• Canva + Adobe Spark for content creation

• Planoly, Later, Iconosquare for content planning
  

Quotes

“Social media is a great place to get feedback about what is working with your followers and what's not. We want to be agile with our strategy to make sure that we are listening and adapting to what our followers want.” - Alexa Sibberson